Dolls are still at the top of many children’s wish lists.
Our dolls have been best friends, babies and play companions for 90 years.

Dolls that grow with children for generations

More than a doll for over 90 years

For generations, dolls have held a special place in childhood. They become babies to care for, best friends to confide in and trusted companions for everyday adventures. For more than 90 years, MGA Zapf Creation has been creating dolls that inspire imaginative play and accompany children through every stage of growing up. From first cuddles and bedtime routines to exciting adventures and make-believe stories, dolls continue to be an important part of childhood. Even in a world filled with smartphones, tablets and digital entertainment, doll play remains a favourite activity for young children. It offers familiar moments of comfort, creativity and connection that never go out of style. Today, children around the world continue to create their own stories with our dolls. Whether caring for a baby doll, heading off on an imaginary adventure or recreating everyday family moments, every play experience becomes part of a child's unique world.

More than a doll

At BABY born, we believe a doll can be so much more than a toy. A doll can be a trusted friend, a comforting companion and a familiar face through new experiences. From the first day of play to years of growing up together, BABY born is there for cuddles, adventures and countless childhood memories. That belief continues to inspire everything we create.

About MGA Zapf Creation

MGA Zapf Creation is one of the world's leading creators of premium dolls, accessories and imaginative play concepts. For more than 90 years, we have combined quality, innovation and thoughtful design to create products loved by families around the world. Our portfolio includes internationally recognised brands such as BABY born and Baby Annabell, alongside a growing range of toys that encourage imaginative and engaging play. Across every brand and product, we share the same commitment to quality, safety, design and play value.

Creating childhood memories since 1932

Founded in 1932 in Rödental, Germany, MGA Zapf Creation has become one of the most recognised names in the doll category. For over nine decades, our dolls have been part of family traditions, growing up alongside generations of children. Today, that journey continues as we create new dolls, accessories and play worlds designed to inspire children everywhere. Because some childhood friendships never go out of style.