Making wishes come true together
BABY born supports Make-A-Wish® International
BABY born raises funds for Make-A-Wish® International
Choose a product and do something good at the same time: as part of our 35th anniversary celebrations, we’re supporting Make-A-Wish® International in granting life-changing wishes to children and young people with critical illnesses.
For every product purchased from the BABY born online shop, BABY born will donate €1 to Make-A-Wish® International.
This means your purchase can make a small contribution to something truly special.
It’s easy to help
Want to support the campaign? It couldn’t be easier:
- Choose your favourite product from the BABY born online shop.
- Complete your order as usual.
- For every product purchased, BABY born will automatically donate €1 to Make-A-Wish® International.
The campaign applies to the entire BABY born range in the online shop.
There are no additional costs for you.
Who is Make-A-Wish®?
Make-A-Wish® International is a non-profit organisation funded entirely by donations that grants life-changing wishes to children and young people with critical illnesses.
Having a wish granted is about so much more than just one special moment. Each carefully planned wish journey gives children and their families a break from the day-to-day reality of living with a critical illness and creates moments filled with joy, hope and optimism.
Whether it’s an unforgettable experience, a special trip or the chance to meet someone they look up to, every wish is as unique as the child who makes it.
35 years of BABY born. Time to give something back.
Since 1991 BABY born
Growing together
For 35 years, BABY born has been by children’s side as they play, dream and grow. That’s why we want our anniversary to be more than just a celebration together – we also want to use it as an opportunity to create special moments for other children.
Together with Make-A-Wish® International, we want to help make heartfelt wishes come true and give children and their families memories that will last a lifetime.
Our joint online shop campaign is just the beginning: Our partnership with Make-A-Wish® International will continue beyond this campaign. Together, we want to create more special initiatives that help make heartfelt wishes come true for children with critical illnesses.
Every BABY born product counts. Every euro helps bring a heartfelt wish one step closer to coming true.
Frequently asked questions about our partnership with Make-A-Wish® International
What is Make-A-Wish® International?
Make-A-Wish® is a non-profit organisation funded entirely by donations that grants life-changing wishes to children and young people with critical illnesses. Each individually planned wish journey gives children and their families special moments filled with joy, hope and optimism.
How does BABY born support Make-A-Wish® International?
As part of our 35th anniversary celebrations, BABY born is supporting Make-A-Wish® International through a range of initiatives. Our online shop campaign marks the start: for every participating product purchased from the BABY born online shop, BABY born will donate €1 to Make-A-Wish® International. More joint initiatives are already planned.
How can I support the campaign?
It’s simple: buy a BABY born product from our online shop. For every product purchased as part of the campaign, BABY born will automatically donate €1 to Make-A-Wish® International. You don’t need to do anything else, and there are no additional costs for you.
Which products are included in the campaign?
The campaign applies to the entire BABY born range in our online shop. This means that whichever BABY born product you choose, your purchase will also support our fundraising campaign for Make-A-Wish® International.
How long does the campaign run for?
The online shop campaign starts on 1 September 2026. Our goal is to raise €15,000 through this first campaign.
Does it cost me anything extra to take part?
No. The price of your BABY born product remains unchanged. BABY born will cover the €1 donation for each product purchased.
If I buy more than one product, will a donation be made for each one?
Yes. For every BABY born product purchased as part of the campaign, BABY born will donate €1 to Make-A-Wish® International. For example, if you buy three products, €3 will be donated.
What difference does my support make?
Mit deinem Einkauf unterstützt du gemeinsam mit BABY born die Arbeit von Make-A-Wish® International. Die Organisation erfüllt schwer erkrankten Kindern und Jugendlichen persönliche Herzenswünsche und schafft damit besondere Erlebnisse für die Kinder und ihre Familien.