Dolls are still at the top of many children’s wish lists.
Our dolls have been best friends, babies and play companions for 90 years.

We have been making
children’s dreams come true for 90 years. 

Dolls have been at the top of many children's wish lists for decades. Even in the age of smartphones, tablets and games consoles, playing with dolls remains the most popular leisure activity for girls between the ages of 4 and 5, and it’s great that more and more boys now also enjoy cuddling and playing with their dolls. This both delights and encourages us to continue to ensure that our dolls remain great play companions for children all over the world. 

The MGA Zapf Creation GmbH is a global brand supplier of children’s toys. The company develops and sells premium play concepts, as well as play and functional dolls with extensive accessories that are famous all over the world. This also includes an increasing number of products from other toy categories. All MGA Zapf Creation GmbH brands share the same high standards of quality, design, safety and play value.