Learn more about: BABY born Emma
5 reasons why Emma is UK's most popular doll. With easy-to-use features and lots of accessories, Emma guarantees fun – no batteries needed!
BABY born is more than just a doll
With a variety of products, BABY born brings joy to children’s rooms, encourages development through play, and fosters a sense of responsibility for little siblings.
Welcome to the World of BABY born
Where imagination grows every day
BABY born inspires children to explore friendship, empathy and creativity through imaginative role play and magical everyday adventures.
Explore the BABY born Universe
What’s New in 2026
Discover the latest adventures, playful ideas and exciting new additions from the world of BABY born.
Meet the BABY born Characters
Each BABY born character brings unique personalities, friendships and imaginative adventures to life.
Play Worlds Full of Adventure
Explore imaginative worlds inspired by everyday moments, creative storytelling and playful adventures.
Fashion for Every Adventure
Create playful looks and imaginative styles for every story, season and magical moment.
Splash, Play & Bath Time Fun
Turn bath time into playful adventures filled with imagination, fun and everyday storytelling.
Creative Styling & Role Play
Encourage creativity and self-expression through playful styling moments and imaginative role play.
Soft Friends for Little Adventures
Discover cuddly companions designed for comfort, imagination and playful everyday moments.
Highlights
Explore favourite moments, inspiring stories and playful highlights from the world of BABY born.
Celebrating 35 Years of Imagination and Play
For 35 years, BABY born has been part of magical childhood moments around the world. Through imaginative storytelling, nurturing role play and playful everyday adventures, generations of children have created memories filled with creativity, friendship and fun. Since 1991, BABY born has inspired children to explore emotions, express creativity and discover the joy of imaginative play through stories that grow with them every day. Today, the world of BABY born continues to bring families together through playful experiences, memorable characters and adventures that inspire young imaginations across generations.
