Discover our dolls, accessories and toys – and watch children's eyes light up.

BABY born – Play worlds that shape childhood

Since 1991, BABY born has been by the side of generations of children – as a first playmate, a trusted companion, and much more than just a toy. Created by MGA Zapf Creation, the BABY born baby doll inspires laughter, learning, and imagination. Every moment becomes a story, every story an adventure.

BABY born Baby Dolls – Safe, high-quality & plastic-free packaging

BABY born stands for certified quality, durable materials, and thoughtful, child-friendly design – even for the youngest babies and toddlers. All dolls, accessories, and clothing meet the European Toy Safety Standard EN 71 and are regularly tested by independent bodies such as TÜV Süd and Intertek. Even better: many items now come in plastic-free packaging – sustainable and family-friendly.

Growing through play with BABY born

Children explore the world through role play – feeding, diapering, bathing, dressing. BABY born supports these experiences with lovingly designed toys that turn everyday routines into imaginative play. Along the way, children develop a sense of empathy, responsibility, and social interaction – all at their own pace. BABY born helps little ones express emotions, discover language, and build independence – all within a comforting, playful environment.

Discover BABY born dolls, accessories & play worlds

In the official BABY born online shop, parents and gift-givers will find a wide range of baby dolls, versatile accessories, and seasonal clothing. Even bath time becomes a moment of joy – with the Splish Splash Bath Tub, adorable bath sets, and floating friends like our swim-ready teddy. For older children ready to expand their play world, there are larger "Sister" and "Brother" dolls like Carla and Conrad, plus cuddly pets like Cookie the cat or Lucky the dog – many with fun interactive features.

BABY born on YouTube – Stories that connect

Emma, Teddy and their friends also come to life in the BABY born animated YouTube series. These playful adventures are full of relatable moments and gentle storytelling, made for young viewers. With charming animations and age-appropriate content, the series offers a digital experience that inspires kids and gives parents peace of mind.

BABY born – Toys for life

BABY born creates play moments that last. Dolls that stay by their side. Accessories that turn everyday life into heartfelt adventure. Outfits that spark stories. And play worlds where children are free to grow. With BABY born, you’re not just giving a toy – you’re giving a lifelong friend.